Once we decided to make this concept into a full-fledged business, our first obstacle was naturally to choose a name that was reminiscent to us of what that feeling of coming home means to us. That same feeling we want our customers to get from looking at a one-of-a-kind piece that just belongs.
Driving around town one day, Coy was discussing this concept on the phone with his brother, Josh, describing to him wanting to connect our business with that of our hometown. A familiar sight to us St. George locals is that of Dixie Rock. Spottable from anywhere in the city, many locals orient themselves by it’s northern location, a comforting landmark all from this region can easily recognize. However, it wasn’t so much the name or image of Dixie Rock specifically that we wanted to emulate, Coy explained, but the feelings evoked when we saw it on the horizon.
“What about Water Tower after the Jason Aldean song?” Josh asked. Recalling the lyrics we knew that was it:
Slowin' down and drivin' in
I can finally breathe again
It's like I found a long lost friend...
Water tower, it sure is good to see you,
I've been away, way too long
Water tower like a lighthouse in a storm,
You help me find my way back home
Welcome to Water Tower Craftsman. What can we craft for you?